Coca-Cola is Giving Fanta a Major Flavor Upgrade

Fanta is not subtle. From vibrant blue Fanta Berry to deep red Fanta Strawberry, the soft drinks are tasty and colorful.

For Fanta enthusiasts who want their soda to taste even more bright, we have good news. Fanta Orange,

a "bolder and fruitier-tasting" variation of the soft drink's characteristic flavor, is being released by the Coca-Cola Company.

"It's still the Fanta Orange you know and love, but now even more irresistibly delicious," said Coca-Cola North America's senior brand manager for effervescent flavors,

We listen to our customers to produce the greatest-tasting products and best experiences.

According to the launch statement, the new Fanta Orange will hit grocery stores in the US and Canada this month and expand to other nations in 2023.

The new Fanta Orange products will look and taste different at supermarket stores. The business says the bottles will have a new logo and label

Coke calls its new soft drink its "biggest marketing campaign in more than a decade." The campaign includes college campus sample events,

an immersive Fanta Experience in Los Angeles in mid-April, a limited-edition "Scent of Fanta" fragrance launching next month, and Fanta Orange-scented

Customers have seen several innovative Fanta campaigns recently. The Fanta Orange launch follows the summer 2023 "What the Fanta?" 

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