Rapid Rewards is straightforward, like all Southwest programs: you can book any seat on “y” days (cute, Southwest). Points don't expire if you
travel Southwest or earn through a partner at least once every 24 months. If you have a lot of Rapid Rewards points and haven't flown Southwest in a while
Southwest credit cardholders get extra Rapid Rewards rewards. All Rapid Rewards members can redeem points for (✅), while cardholders (💳) receive additional perks.
| Southwest flights | Gift cards | Merchandise | 50+ airlines | 70K hotels | Rental cars | Experiences
Buy, transfer, and give points to pre-selected charity are also available to Rapid Rewards members. Gifting points to friends is usually a bad value.
Southwest Rapid Rewards: Value Rapid Rewards matches the industry trend of revenue-based earning and cash value redemption. Translation:
Tickets and fares determine earnings (premium Business Select fares earn more).
Redeemable tickets are based on their monetary value (Business Select fares cost extra).
Rapid Rewards is a cash-based program with no “hidden value” redemptions (intentionally). Southwest reduced the points per dollar
for Business Select and Anytime flights and increased them for Wanna Get Away (the cheapest fare). New values standardize all three fares (without taxes)