Pepsi Just Brought Back Its Iconic Spring Beverage

PepsiCo is producing another soft drink just weeks after debuting an updated Pepsi Zero Sugar and Starry, a lemon-lime soda.

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The soda giant is preparing for spring with a long-awaited beverage release despite being almost a month away.

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Pepsi released a limited-time Peeps-flavored beverage in cooperation with the marshmallow dessert business.

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A press statement describes the seasonal drink as "Pepsi X Peeps" and "the refreshing taste of Pepsi cola with the classic sweet Peeps Marshmallow

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Pepsi debuted Peeps-flavored cola in 2021. Pepsi's #HangingWithMyPEEPS promotion, which asked followers to post

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images of themselves enjoying their favorite springtime activities on social media, just 3,000 people won the drink.

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Pepsi termed the soda's debut "unforgettable," saying it "was even sold for hundreds of dollars on the secondary market."

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Pepsi and Peeps are hosting another Snapchat egg hunt to promote the now-widely available drink. Consumers may scan their Pepsi x

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Peeps can or bottle with the co-branded Snapchat lens to unlock rewards including exclusive items and a two-person spring getaway.

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Pepsi has launched new tastes with other brands besides Peeps. The beverage firm and iHop sold maple syrup-flavored cola last March. Before this, Pepsi released a Cracker Jack-flavored beverage.

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